WVIV-FM (Latino Mix 93.5) is a Spanish radio station in Chicago, Illinois. It is part of the family of Univisión Radio, a division of Univisión Communications. The station's studios are located at 625 North Michigan Avenue in downtown Chicago, and the transmitter is in Homer Glen.
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History
In September 2003, 103.1 FM in Highland Park (then WVIV-FM, now WPNA-FM) purchased adult-contemporary station WJTW 93.5 ("Star 93.5") in Joliet and converted it to WVIX as a simulcast of WVIV-FM.
Spanish rock and pop used to be the main feature of the former Viva 93.5 and 103.1. In July 2005, WVIV-FM/WVIX flipped formats to Hispanic urban as "La Kalle", which featured not only Spanish hip hop, but also reggaeton and bachata, a type of tropical dance music. (La calle means "the street," though Univision spells it with a slangy "K.")
On Wednesday, January 28, 2009, at Midnight, the WVIV-FM/WVIX simulcast rebranded itself as "Recuerdo 103.1/93.5". The format changed from Latino Urban to Spanish Oldies.
On July 1, 2011, the WVIV-FM/WVIX simulcast changed their format back to Hurban, branded as "La Kalle 103.1/93.5" after the format moved from WPPN 106.7 FM, which flipped to Spanish AC as "Pasion 106.7".
On December 12, 2011, the WVIV-FM/WVIX simulcast rebranded as "Maxima 103.1/93.5".
In September 2014, the former station branding "Maxima" was changed to "Latino Mix 103.1/93.5".
On May 25, 2017, Univision announced that 103.1 would break off the simulcast and be sold to Polish National Alliance for $5.5 million. This would allow 93.5 to change its city of license to Lemont and the tower site of EMF's 94.3 WJKL Glendale Heights where it will operate with 3.5kW/133m.
On June 16, 2017, WVIV-FM and WVIX swapped calls. The sale of the now-WVIX was consummated on August 31, 2017, at which point it changed its call sign to WPNA-FM. Following the split of the simulcast, WVIV-FM rebranded as "Latino Mix 93.5".
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