Lux Radio Theatre, sometimes spelled Lux Radio Theater, a classic radio anthology series, was broadcast on the NBC Blue Network (1934-35) (owned by the National Broadcasting Company, later predecessor of American Broadcasting Company [ABC] in 1943 /1945); CBS Radio network (Columbia Broadcasting System) (1935-54), and NBC Radio (1954-55). Initially, the series adapted Broadway plays during its first two seasons before it began adapting films. These hour-long radio programs were performed live before studio audiences. The series became the most popular dramatic anthology series on radio, broadcast for more than 20 years and continued on television as the Lux Video Theatre through most of the 1950s. The primary sponsor of the show was Unilever through its Lux Soap brand.
Broadcasting from New York, the series premiered at 2:30 p.m., October 14, 1934, on the NBC Blue Network with a production of Seventh Heaven starring Miriam Hopkins and John Boles in a full-hour adaptation of the 1922-24 Broadway production by Austin Strong. The host was the show's fictional producer, Douglass Garrick (portrayed by John Anthony). Doris Dagmar played another fictional character, Peggy Winthrop, who delivered the Lux commercials. Each show featured a scripted session with Garrick talking to the lead actors. Anthony appeared as Garrick from the premiere 1934 episode until June 30, 1935. Garrick was portrayed by Albert Hayes from July 29, 1935, to May 25, 1936, when the show moved to the West Coast.
Famed studio executive and film producer / director Cecil B. DeMille, (1881-1959), took over as the host on June 1, 1936, continuing until January 22, 1945. That initial episode with DeMille featured stars Marlene Dietrich and Clark Gable in The Legionnaire and the Lady. On several occasions, usually when he was out of town, he was temporarily replaced by various celebrities, including Leslie Howard and Edward Arnold.
Lux Radio Theatre strove to feature as many of the original stars of the original stage and film productions as possible, usually paying them $5,000 an appearance. In 1936, when sponsor manufacturer Lever Brothers (who made Lux brand soap and detergent) moved the show from New York City to Hollywood, the program began to emphasize adaptations of films rather than plays. The first Lux film adaptation was The Legionnaire and the Lady, with Marlene Dietrich and Clark Gable, based on the film Morocco. That was followed by a Lux adaptation of The Thin Man, featuring the movie's actual stars, Myrna Loy and William Powell.
Maps, Directions, and Place Reviews
Radio regulars
Though the show focused on film and its performers, several classic radio regulars appeared in Lux Radio Theatre productions. Jim and Marian Jordan, better known as Fibber McGee and Molly, appeared on the show twice and also built an episode of their own radio comedy series around one of those appearances. Their longtime costar, Arthur Q. Bryan (wisecracking Doc Gamble on Fibber McGee and Molly), made a few Lux appearances as well. Bandleader Phil Harris, a longtime regular on Jack Benny's radio program and his wife Alice Faye, who became radio stars with their own comedy show in 1948, appeared in a Lux presentation. Fred Allen, Jack Benny (with and without his wife, Mary Livingstone), George Burns and Gracie Allen were among the other radio stars who were invited to do Lux presentations as well.
Lux Radio Theatre once presented an adaptation of the film version of a radio series, The Life of Riley, featuring William Bendix as the Brooklyn-born, California-transplanted, stumbling but bighearted aircraft worker he already made famous in the long-running radio series (and eventual television hit) of the same name. At least once Lux Radio Theatre offered a presentation without any known performers; its adaptation of This Is the Army during World War II featured a cast of American soldiers.
A famous urban legend claimed that actor Sonny Tufts was slated to appear as a guest alongside Joan Fontaine for a production of The Major and the Minor on Lux Radio Theatre. When Joseph Cotten read the names of the next week's cast, he supposedly said, with a mixture of shock and astonishment, that listeners would hear "that new, talented personality... Sonny Tufts?!" However, this never happened. The legend began as a fake segment on one of Kermit Schafer's popular "Bloopers" albums, which have been criticized for their re-creations, fabrications and lack of accuracy. In actuality, Tufts was introduced by Cotten on the radio series Suspense, but Cotten's introduction was perfectly normal.
AFRA closed shop
A clash over closed shop union rulings favored by the American Federation of Radio Artists ended DeMille's term as host of Lux Radio Theatre. AFRA assessed members a dollar each to help back a campaign to enact closed-shop rulings in California. DeMille, an AFRA member but a stern opponent of closed shops, refused to pay because he believed it would nullify his opposition vote. When AFRA ruled those not paying faced suspension from the union, and thus a ban from appearing on the air, DeMille was finished in radio (because he also refused to let anyone else pay the dollar for him).
In his 1959 autobiography, DeMille alleged that a former member of the American Communist Party later confided to him that the party had consciously orchestrated these circumstances of his exclusion from radio, as they considered him to be one of their two foremost enemies in radio.
Hosts
Lux Radio Theatre employed several hosts over the following year, eventually choosing William Keighley as the new permanent host, a post he held from late 1945 through 1952. After that, producer-director Irving Cummings hosted the program until it ended in 1955. For its airings on the U.S. Armed Forces Radio Service (for which it was retitled Hollywood Radio Theater), the program was hosted by Don Wilson in the early 1950s.
During its years on CBS in Hollywood, Lux Radio Theatre was broadcast from the CBS Radio Playhouse (now the Ricardo Montalban Theatre), located at 1615 North Vine Street in Hollywood, one block south of the intersection of Hollywood Boulevard and Vine. The theater was owned by aviator / industrialist/ film producer Howard Hughes in the early 1930s, then later renamed temporarily the Huntington Hartford Theater when purchased in 1954 by philanthropist Huntington Hartford, then the Doolittle Theater and is now the Ricardo Montalbán Theatre.
Notable stars
Many of leading names in stage and film appeared in the series, most in the roles they made famous on the screen, including James Cagney, John Wayne, Spencer Tracy, Katharine Hepburn, Laurence Olivier, Bob Hope, Barbara Stanwyck, Dennis Morgan, Cary Grant, Lauren Bacall, Humphrey Bogart, Bing Crosby, Elizabeth Taylor, James Stewart, Hedy Lamarr, Joan Crawford, Carole Lombard, Fredric March, Ingrid Bergman, Judy Garland, Ronald Colman, Tyrone Power, Irene Dunne, Orson Welles, Frank Sinatra, Shirley Temple, Betty Grable, Deanna Durbin, Henry Fonda, Wallace Beery, Jeanette MacDonald, Lana Turner, William Holden, Mickey Rooney, Robert Taylor, Rita Hayworth, Robert Mitchum, Betty Hutton, Paul Muni, Ava Gardner, Ginger Rogers, Gene Kelly, Gloria Swanson, Bette Davis and Edward G. Robinson among many others.
Overseas
An Australian Lux Radio Theatre was broadcast on the Major Radio Network during the 1940s and 50s. It was heard nationwide at 8.00 pm on a Sunday evening.
Television
On October 2, 1950, Lux Video Theatre began as a live 30-minute Monday evening CBS Television series, switching to Thursday nights during August 1951. In September 1953, the show relocated from New York to Hollywood.
In August 1954, the show moved to NBC Television as an hour-long show on Thursday nights, telecast until September 12, 1957. James Mason was the host in the 1954-55 season.
Source of the article : Wikipedia
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