KQQK (107.9 FM) is a radio station broadcasting a Regional Mexican format. It is licensed to Beaumont, Texas, United States, and is owned by Liberman Broadcasting.
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History
Beaumont's "Quick 108" Hits the Air
KWIC signed on the air in 1987, licensed as a 100 kilowatt Class C1 radio station featuring rock music, and using the moniker "Quick 108". It originally served only the Golden Triangle (Beaumont, Port Arthur, Orange) from a site off of Fannett Rd. near Tyrrell Park.
A "Quick" Move West
In 1993, the facility was sold and moved to its current facility in Devers, Texas to include service into Houston. Now as KXTJ, the station began stunting with a wheel of formats, a new one each day. Instead of an entire format though, KXTJ aired only one song from each genre, such as the Spin Doctors' "Two Princes" and Garth Brooks' "Low Places". and played the song over and over in a loop. Interspersed between the repeated song was a pre-recorded disc jockey with a heavy Mexican accent alerting listeners that the station was taking suggestions for the new format and gave a Houston telephone number for listeners to call and make format suggestions. After 2 weeks of this type of stunting, a format was finally settled upon, launching as the second Tejano signal within the Houston market as "Super Tejano 108" in an attempt to rival longtime fellow bi-lingual Tejano station powerhouse KQQK Galveston.
La Nueva "Z"
In 1995, the owners of KQQK, El Dorado Communications, outright purchased KXTJ, resulting in the two Tejano stations simulcasting one another. Within a year, KXTJ was split off of the simulcast and resulted in another format change to Regional Mexican, branded as "La Nueva Z".
KQQK Moves From 106.5
In 2001, KQQK was moved to 107.9 after 106.5 was purchased by Hispanic Broadcasting Corporation (predecessor to Univision), As a part of this format shuffle, HBC moved its highly successful "K-Love" format from the two rimshot signals of 93.3 & 104.9 FM to the superior 106.5 signal.
"XO" and "El Norte"
On January 3, 2010, KQQK and sister station KXGJ Bay City began simulcasting together as "XO". In 2012, the two began simulcasting the programming of KNTE-FM El Campo as "El Norte". This occurred in anticipation of KNTE-FM's pending sale to the KSBJ Foundation. Once 96.9 was divested, 107.9 and 101.7 remained in simulcast, with 101.7 assuming the KNTE call letters.
The simulcast lasted until 2014, when 101.7 broke from the simulcast to relaunch independently as "Baila 101.7". At this point, 101.7 changed partners to simulcast its AM sister station KEYH Houston, which it remains doing so currently, as Regional Mexican formatted "La Ranchera".
Houston Spanish Radio Stations Video
Callsign and moniker history
- KWIC - 1982-1997 - as Radio Impacto
- KWIC-FM - 5/16/1986 [Quick 108, Rock 108]
- KXTJ - 6/1/1993 [Super Tejano 108, La Nueva Z]
- KQQK - 7/30/2001 - 1/2/2010 [107.9 KQQK, XO 107.9]
Source of the article : Wikipedia
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